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The Cheltenham Races are one of the most exciting events in the British sporting calendar. Every year, thousands of people gather to witness the drama, speed, and skill of top-class horse racing. If you are planning to attend, it’s not just about the races but also about looking sharp and feeling comfortable throughout the day. Wolf London offers the perfect blend of style and practicality to help you enjoy the event in confidence. Let’s explore the rich history of Cheltenham, the best day to visit, and how Wolf London’s versatile clothing can elevate your race day outfit. Plus, discover our new gilet designed to keep you warm and stylish no matter the season. The History and Popularity of Cheltenham Races Cheltenham Racecourse, located in Gloucestershire, has been a centre for horse racing since the early 19th century. The festival itself began in 1860, making it a tradition that spans over 160 years. It has grown into a major event attracting around 250,000 visitors over four days each March. The races showcase some of the best National Hunt horses and jockeys, making it a must-see for racing fans. The atmosphere at Cheltenham is electric, with a mix of serious punters and casual spectators all sharing the excitement. The event is not just about the sport; it’s a social occasion where fashion plays a big role. People dress to impress, blending classic British style with modern trends. Choosing the Best Day to Visit Cheltenham While the entire Cheltenham Festival offers thrilling races, Ladies’ Day on the second day is often considered the highlight for many visitors. This day combines top-tier racing with a vibrant social scene, including fashion competitions and live entertainment. It’s the perfect opportunity to showcase your style and enjoy the festive atmosphere. If you prefer a quieter experience, the opening day is a great choice. It still features competitive races but tends to be less crowded, allowing you to soak in the surroundings and enjoy the event at a more relaxed pace. Get your tickets to Cheltenham now: Wolf London Clothing Cheltenham Raceday Outfit Inspiration For Your Race Day Wardrobe Wolf London understands that race day outfits need to be both stylish and adaptable. Our pieces are designed to pair effortlessly with what you already own, making it easy to create a polished look without overthinking your wardrobe. Here are our top Wolf London Clothing tips for outfit inspiration for Cheltenham Race day. Mix and match : Our clothing comes in classic colours like navy and light blue, which complement a wide range of outfits. Whether you want to pair a Wolf London cable knit with jeans or a skirt, the options are endless. Layering made simple : The unpredictable British weather means layering is essential. Wolf London’s pieces work well as base layers or statement outerwear. Comfort meets style : You don’t have to sacrifice comfort for fashion. Our fabrics are chosen for their quality and feel, so you stay comfortable from the first race to the last. By choosing Wolf London, you invest in versatile pieces that enhance your wardrobe beyond race day. We offer the quality of the iconic Ralph Lauren cable knit at a fraction of the price and style faux fur pieces which oose opulence as an extra layer to any piece. Introducing Our New Gilet with Faux Fur Detachable Hood As the seasons change, staying warm without compromising style becomes a challenge. Wolf London’s new gilet is designed to meet this need perfectly. It features a faux fur detachable hood that adds a touch of luxury and practicality. You can remove the hood when the weather warms up or keep it on for extra warmth and style. The gilet’s ribbed sides provide a flattering fit while allowing freedom of movement, ideal for an active day at the yard or out shopping. Its padded shell offers insulation, keeping you cosy whether it’s chilly or windy outside, or you just need an extra layer before the midday sun. This piece is crafted in navy with rose gold zippers and button poppers for that extra level of detail, including a horse shoe for some extra decoration. It is the year of the horse after all! Whether layered over a shirt or under a coat, this gilet is a smart addition for anyone who wants to stay warm and fashionable. Key Features of the New Gilet Faux fur detachable hood for versatile styling Ribbed sides for comfort and shape Padded shell for warmth without bulk Classic navy and light blue colours to match any outfit This gilet is perfect for Cheltenham and beyond, offering a stylish solution for unpredictable weather. Final Thoughts on Cheltenham and Wolf London Style Attending the Cheltenham Races is an experience filled with excitement, tradition, and style. Knowing the best day to visit and what to wear can enhance your enjoyment of this iconic event. Wolf London’s clothing offers the perfect balance of fashion and function, helping you look your best while staying comfortable. Our new gilet with a faux fur detachable hood is a standout piece that adapts to the season and your style needs. It’s a smart investment for anyone who values quality, warmth, and versatility. Get ready for Cheltenham with Wolf London and make your race day outfit one to remember. Explore our collection today and discover how easy it is to pair our pieces with your wardrobe for a confident, stylish look.

Winter calls for a wardrobe that keeps you warm, comfortable, and stylish. Choosing the right pieces can make a huge difference in how you face the cold months. Instead of piling on bulky layers that restrict movement or sacrificing style for warmth, a well-curated winter wardrobe offers both. This post highlights five essential winter wardrobe staples that will keep you cosy and looking great all season long. Essential winter wardrobe staples including coats, roll necks, hats and gloves! 1. Faux Fur Winter Coats A winter coat is the cornerstone of any cold-weather wardrobe. It protects you from wind, snow, and freezing temperatures. Investing in a durable, insulated coat pays off in comfort and longevity. Material matters : Look for coats made from wool, down, or synthetic insulation. Wool offers natural warmth and breathability, while down provides excellent insulation for very cold climates. Synthetic fills perform well in wet conditions. Fit and length : A coat should fit comfortably over your layers without feeling tight. Longer coats, such as parkas or trench coats, offer better protection against wind and snow. Style options : Classic pea coats, puffer jackets, and tailored wool coats are versatile choices. Pick a neutral colour like black, navy, or camel to match most outfits. For example, our  Wolf London’s Ladies Tundra Grey Faux Fur Coat is the ultimate layering piece for the colder months. Designed with discreetly hidden buttons and a soft, structured silhouette, this coat offers warmth and bold style, making it the perfect companion for autumnal soirées, winter weddings, or crisp morning commutes. Our Apricot Tundra Coat are now restocked ! We have produced a limited run , with over half already pre-ordered! Make sure to get in there quickly before they are gone again! 2. Warm Roll Necks Roll Necks are the perfect layering piece for winter. They add warmth without bulk and come in many styles to suit different occasions. Choose natural fibres : They are excellent for insulation and moisture-wicking. Colour and pattern : Neutral colours like grey, cream, and navy are versatile. Adding a patterned or brightly coloured sweater can brighten up dull winter days. Fit : Roll Necks should be snug but not restrictive, allowing freedom of movement. A classic example is our Unisex Hudson Bay Roll Neck Cable Knit Jumper , the ultimate Winter wardrobe essential! This fitted unisex pullover is crafted for versatility, whether you're heading to the London office, visiting a arboretum as the leaves change colour this autumn or visiting winter wonderland for some festive cheer this winter. 3. Versatile Cable Knits Cable Knits are often overlooked but crucial for maintaining body heat. They trap warmth close to your skin and wick moisture away, keeping you dry. Variety of styles : Crew necks, turtlenecks, and cardigans can be mixed and matched with other pieces. A chunky knit sweater works well for casual days, while a fine-knit can be dressed up too. Versatility : Cable Knits can be worn under everyday clothes or activewear. For example, Wolf London’s unisex Midnight Navy  Hudson Bay Cable Knit Jumper is the ultimate winter wardrobe essential. 4. Cosy Accessories: Hats and Gloves Accessories complete your winter outfit and add extra warmth where you lose heat fastest. Hats : Choose beanies or wool hats that cover your ears. A fleece lining adds extra insulation. Gloves : Insulated gloves with waterproof shells protect your hands from cold and wet conditions. Touchscreen-compatible gloves add convenience. Stay warm in style with Wolf London’s Unisex Tundra Faux Fur Hat and Matching Faux Fur Gloves — a lux unisex set crafted for comfort, elegance, and seasonal practicality. Made from thick cotton with a plush faux fur inner lining, these accessories are designed to keep your head and hands toasty warm, whether you're braving a frosty morning or navigating unpredictable spring chills. Available in 4 colour-ways! 5. Fleece Lined Riding Breeches   For all our male equestrians, don't miss out on our best-selling Signature Men’s Alpha Water Resistant Riding Breeches — engineered for performance, comfort, and durability in all weather conditions. Designed with a fleece-lined interior , these breeches provide warmth without bulk, making them ideal for year-round equestrian wear. Fleece-Lined Interior : Lightweight insulation to keep you warm in cold climates. Water-Resistant Finish : Protects against rain, mud, and moisture during outdoor rides. 4-Way Stretch Fabric : Enhances mobility and comfort for high-performance riding. Breathable Material : Regulates temperature and prevents overheating during active sessions. Precision Fit : Tailored to support movement and deliver a sleek, professional silhouette. Whether you're training, competing, or hacking out, the men's Alpha Breeches deliver uncompromising quality and flexibility in the saddle, on the yard and offer complete style when you need to pop to the country store.

The winter season is fast approaching, and with it comes one of the most anticipated shopping events of the year: our Black Friday Sale . This year, we are thrilled to offer discounts of up to 60% on select lines , giving you the perfect chance to refresh your wardrobe and gear up for winter with Wolf Clothing. From our designer range of Signature Heavyweight Hoodies to our indulgent luxury quarter zips, revolutionary men's riding breeches and thick ladies riding tights, there will be something for everyone in the Black Friday Sale! Alongside this, we are excited to announce our return to the London International Horse Show, where we will showcase our latest winter collections. From indulgently soft knitwear to stylish faux fur accessories, there is something special waiting for everyone. Black Friday Sale with Up to 60% Off Select Lines Black Friday is the ideal time to grab high-quality items at unbeatable prices. This year, we have carefully selected a range of products to include in our sale, with discounts reaching as high as 60%. Whether you are looking for cosy winter essentials or stylish everyday wear for the festive season, you will find great deals across multiple categories: All Riding Products - 20% OFF  Hoodies - 40% OFF  Quarter zips - 40% OFF  Jewellery - 10% OFF Tee's 60% - OFF  Jeans - 60% OFF Caps - 40% OFF  Crewnecks - 40% OFF  Cable Knits - 40% OFF Selected Lines Our sale will run for a limited time only (24/11/25 - 01/12/25), so mark your calendar and prepare to shop early for the best selection. Keep an eye on our website and social media next week! Wolf Equestrian Riding Collection will be returning to the London International Horse Show with even more! We are proud to announce that we will be returning to the London International Horse Show again in 2025. We will be on the Treehouse Sporting Colours Stand, opposite Holland Cooper for the second year running. This event is set to be a huge highlight for Wolf London Clothing because we are thrilled to launch our new equestrian clothing lines. This event will offer a unique opportunity to see our newest collections in person, before they are online and experience the quality and craftsmanship first hand. At the show, you can expect: Our NEW winter collections from Roll Necks, Fleeces, Faux Fur Coats and Hats. Our NEW Men's and Ladies Equestrian Competition Riding Shirts available in 3 colour choices and two distinct styles. Of course, all our essentials from cable knits, to quarter zips and your everyday staple of Horse Riding Competition wear will be on display. If you can't make it to the LIHS, why not shop our new Wolf Equestrian Riding collection? Click each picture to pre-order from our new range whilst stocks last. The Autumn/ Winter Collection This winter, comfort meets style in our new Tundra Fleece Crewneck Jumpers and super soft Hudson Bay Roll Neck Cable Knit Jumpers . Crafted from premium organic cotton and/or polyester, these pieces are designed to feel soft against your skin while providing warmth and durability on those cold, crisp days. Our cable knit pattern is timeless and made to rival any Ralph Lauren Cable Knit Jumper, making these sweaters versatile for both casual and evening wear. Priced at only £60, you won't find a better product for the money that offers style and timeless design. Our new roll necks are perfect for those days that you don't want to wear a hat and scarf but still offer that extra warmth and to protect against the cold winter air. ❄️ Key features include: Soft, breathable fabric that keeps you comfortable all day but warm. Classic crewneck and roll neck designs that suit various layering styles. Winter Colour options to fit the time of year. These jumpers pair beautifully with jeans, skirts, or tailored trousers, making them a staple for your autumn/ winter wardrobe. Whether you are heading to the office or enjoying a weekend outing, this collection offers both function and fashion. If a cable knit jumper isn't for you, our unisex fleece jumper range will keep you even hotter and they are so cosy at 500 GSM to lounge around the house or head into the city without a coat during those cooler days. New Faux Fur Hats and Gloves for Winter To complement our knitwear, we are introducing a new line of faux fur hats and gloves. These accessories combine warmth with a touch of luxury, perfect for chilly days when you want to stay cosy without compromising on style. Highlights of this collection: Soft faux fur that mimics the feel of real fur while being animal-friendly. Variety of styles including beanies, faux fur hats, and faux fur gloves. Colours that coordinate with our knitwear for a cohesive winter look. These accessories are lightweight yet insulating, making them ideal for outdoor activities or city strolls. They also make thoughtful gifts for friends and family who appreciate quality winter gear. Shop the full range of our Hats below: Plan Your Winter Wardrobe Take advantage of the sale to stock up on essentials and discover new favourites. Visit us at the London International Horse Show and Cirencester market to see the collections in person and enjoy exclusive offers. Stay warm, look great, and make this winter your most stylish yet. Cable Knit and Fleece Jumpers : Perfect for layering during colder months. Faux Fur Coats and Jackets : Jackets and coats designed to keep you warm without sacrificing style. Accessories : Gloves, hats, and scarves to complete your winter look. Find us opposite the Holland Cooper on the Treehouse Sporting Colours stand at this years London International Horse Show 2026!

A significant moment for any clothing brand as Wolf London attended Badminton International Horse Trials for the very first time in collaboration with the 'TreeHouse Sporting Colours' stand. During the event, we launched our latest collection of Cable Knits and brand new Tees, met with Tom Rowland and Tom Bird Eventing. This annual event, known for its challenging x-country and competitive spirit, was the ideal backdrop for showcasing our new summer styles. Connecting with both new and existing customers, as always, the highlight of the whole experience. Of course we were incredibly proud to be supporters of Tom Rowland and Tom Bird who were a pleasure to watch, bounding round the rolling hills of Badminton Estate. The atmosphere was electric. We were thrilled to witness Tom Rowland finishing on an impressive 12th place, demonstrating the hard work and skill he brings to the sport, while Tom Bird completed his first ever Badminton and achieved a remarkable clear cross country round. Their dedication mirrors our brand's values and further adds to our pride in partnering with them. As mentioned, we had the pleasure to meet so many new customers and reconect with old customers, and it was truly a fantastic moment to see sp many rider's wearing our 'White Rowland Competition Breeches' in both the dressage, show jumping and cross country phases. We managed to snap a quick pic of Dan Jocelyn on the way to his dressage test. Check it out below: Latest Arrivals: Stylish Clothing Offerings for Summer available at Badminton International Horse Trials As excitement filled the air, our new Cable Knits and Tees captured attention. These pieces are designed with the active horse rider in mind but also to fit your lifestyle to bring some sophistication to your summer wardrobe. Our Tee's are the perfect weighting, they are not wafer thin or too thick, and combined with the indulgently soft feeling, they are just right for whatever the day might bring. We also introduced our ladies' riding tights in classic white and navy colourways. These highly versatile tights are perfect for training sessions and competitions, offering style while embracing functionality. With a four-way stretch, they provide freedom of movement, essential for even the most demanding rides. Not forgetting our brand new ladies baselayers which are truly of incredible quality. One standout piece was our mint green quarter zip, which, no doubt, turned heads on cross-country day. This vibrant colour adds a refreshing pop and can be styled with any colourway. We swapped out our metal toggle and replaced it with a brown toggle, adding a different take to our beloved 'Minchinhampton Quarterzip'. Meeting Riders and Shoppers at Badminton Horse Trials Badminton is special for our founder, Andre Gardiner. After attending for the last 20 years to shop and witness the incredible talent of riders, being there as a vendor offered a unique perspective. Engaging with passionate horse riders and sharing our love for equestrian sports was truly heart warming. We had the chance to chat with Tom Rowland and Tom Bird about more than just our brand. Both shared valuable insights into their preparation for such a demanding competition. They emphasised the importance of a tailored training regimen and mental readiness, reinforcing the dedication required to succeed in equestrian sports. Exclusive Insights from Tom Rowland and Tom Bird our Brand Ambassadors at Wolf London Clothing In our discussions, we learned about our ambassadors’ favourite products, and it was rewarding to hear their enthusiastic feedback. They emphasized how our attire enhances their riding experiences, focusing on functionality without sacrificing style. Tom Rowland praised the comfort and durability of our riding breeches, expressing how long they last and how good the fit/ flexibility is. Tom Bird picked our grey Alpha Breeches as his favourite item, and how he really wanted to work with the brand given there is such a gap in mens riding clothing. A Memorable Experience at Badminton Being at Badminton this year was not just about launching over 25 new products; it was a celebration of community. Equestrian enthusiasts gathered from everywhere, creating a familial atmosphere. The support and camaraderie among riders, fans, and vendors made the entire experience unforgettable. Every moment felt special. From the competitive energy on the cross-country course to engaging with our customers, we felt inspired. Watching riders tackle the challenging course highlighted the immense dedication required in equestrian sports, reflecting the commitment we put into our clothing line. As we closed after a rewarding day, the buzz surrounding our brand left us excited for what lies ahead. The positive feedback on our new arrivals confirmed that our vision for modern horse riding apparel resonates with both seasoned riders and newcomers alike. Looking Ahead: What’s Next for Wolf London Clothing? Reflecting on our experience at Badminton, we eagerly anticipate next year’s event. Meeting more passionate riders and unveiling new collections fills us with excitement. Our presence at the Badminton Horse Trials is solidified, and we can’t wait to return with even more innovative styles for our customers. Be sure to visit us at the treehouse sporting colours stand in 2026! We are committed to developing fashionable and functional riding apparel that empowers horse riders in their passion, and we can't wait to launch our new women's riding breeches next year. In summary, our experience at Badminton this year has reinforced our commitment to providing quality products that enhance the equestrian experience. We’re excited to have launched new offerings and celebrated our ambassadors' amazing accomplishments. With every event, we grow closer to our community, and we look forward to the adventures that await in the future! We invite you to explore our new summer collection and join us in celebrating the spirit of Badminton – a tribute to equestrian sports, style, and community. We look forward to seeing you next year!

The Burghley International Horse Trials, a highlight in the equestrian's calendar, this year, exceeded expectations and Wolf London's Clothing debut at the prestigious event. Attendees experienced excitement, connection, and a strong sense of community as we showcased our products at the 'Treehouse Sporting Colours' Stand. The event was a wonderful chance to engage with passionate customers and celebrate the accomplishments of our Brand Ambassador, Tom Bird, riding two horses as the youngest rider to compete for the third year running. 🙌 Throughout the weekend, we were delighted to reconnect with both new and familiar faces. Nothing could have prepared us for the sell out we seen in most sizes of our Signature Black Sports Polo T-shirts and our ladies white & navy riding tights . Speaking with and having our customers try on our gear, commenting on the thickness and quality feel was incredibly rewarding. Best Seller of the week was by far our Signature Black Polo Sports top. We are working hard to re-stock in the sold out sizes and will be sure to update you once we have replenished stocks! P.S Keep an eye out for brand new colourways next year! Get the Look: Tom Bird's Competition Attire & Results White Rowland Competition Breeches & Alpha Base Layer At Burghley, Tom wore our White Rowland Competition Breeches  and Men's Base Layer , which perfectly balanced style and functionality for the competition's intense cross country track. The breeches are designed for optimal comfort and performance, helping riders focus on their riding without distractions. Riders often praise them for their flexibility and breathability, which helps enhance overall performance during competitions. Our products are crafted with modern riders in mind, allowing them to perform well while looking great. Tom’s choices showcased this perfectly, emphasising how quality gear can make a lasting impression. Tom Bird's performance was one of the event's highlights. Riding with poise and discernment, not only displaying his talent but also the quality of our gear on a grand stage. Tom took two horses this year, 'Rebel Rhyme' and 'Jasper'. This alone is such an achievement to get two horses to qualify at this level of competition. Tom completed the round on 'Jasper' with a just few time faults and a pole in the showjumping phase - a great result for their first Burghley as a pair. Tom completed the course, gaining 51st/86th position and we need to remind ourselves, Tom was the second youngest rider competiting at this great event. From one Tom, to another - Tom Rowland & Henry Stopped by at Burghley Tom Rowland also popped by wearing our classic Minchinhampton Quarterzip and Henri styling our Black padded Gilet. Tom was competing in the 5 year old classes this year to gain more exposure and experiences for their first big venues and the crowds. Watch this space, as I am sure in no time at all we will see one of these horses at a five star near you soon. 🧐 Tom styles our Classic Minchinhampton Q'Zip, whilst Henry wears our Black padded Gilet Collaboration with Wolf's Tavern It will come as no surprise that when a local pub and tavern in london named, 'Wolf's Tavern' asked us to design them some new staff uniform, we said YES! You may have seen my recent story where I explained how I started the brand, where the name came to fruition and what our focus would be. This is what attracted Parys, the owner and manager of the tavern near Canada Water in London. Parys launched the Wolf's Tavern earlier this year after completely redecorating and sourcing fresh, quality ingredients. Their signature dishes being fresh pizza's and the sunday roasts which are to die for. Have you ever had a pear and walnut topped Pizza? We hadn't until we visited the Tavern, and our minds were blown! Below you can see some of the pizzas 🍕 on offer and the uniform we have created for the staff! Frampton Country Fair - The weather wasn't on point - but we loved every minute of it. After Burghley, we proudly showcased our range at this years very wet Frampton Country Fair ⛈️. We had a great time meeting and speaking with the local farming and equestrian communities, Most being loyal visitors of the event year on year. Our stand was located adjacent to the main stage, giving us prime location to take a peek at the many different events and displays, including Camel racing! 🐫🐫🐫🐫 What is a trade show without a little hicup!? During set-up another trader's marquee blew over and crushed our Gazebo, luckily no one was hurt. It was not what you wanted to hear at 4pm on a Saturday but we made it down to Attwools Camping on the A38 in Gloucestershire, grabbed a new tent and we were set up again by sunset! 💪 WOW - Gatcombe P ark Horse Trials with a visit from the Princess Royal!👑 This time last year we were at Blenheim Palace International Horse Trials with the Wolf London stand. This year, we were pleased to sponsor Gatcombe Park Horse Trials and were thrilled to have attended with our stand! Gatcombe Park is infamous for its striking scenery and exciting contests. The event has been enjoyed by generations and has always been a fantastic challenge for all horse and rider combinations. Our Founder, Andre Gardiner, won this event 2 years ago riding Lisaleen Boy (Elvis between you and me) in the 80cm class. Competing against Tom Woodwood and Tom Mcewen to name but a few riders. We enjoyed a fantastic weekend of competition and it was so great to spend our first time at this event, as a brand . To top it all off , 'Harry Meade' and 'HRH Princes Anne' even popped by on the Sunday! New Autumn/Winter Collection With the onset of a new season, we are excited to unveil our upcoming Autumn/Winter collection . This new line will continue to feature stylish and functional clothing, including cozy fleece jumpers in new colourways , warm rollneck cableknit jumpers , and faux fur gilets & coats that are perfect for those colder months. We focus on providing high-quality apparel that meets the needs of riders on and off the saddle, for any event. Additionally, we are thrilled to collaborate with Wolf's Tavern in London . Our products will feature customized designs on T-shirts available in their establishment and for their staff. This partnership not only expands our reach but also supports local businesses. We are excited to see our designs come to life and hope to share them with you very soon! We have have also started designing and testing our new mens & womens equestrian range from our new compression fabric ladie's breeches and ladie's & men's competitions shirts, with our new men's compression fabric GP breeches due for launch this Christmas to New Year. We are adding over 8 new products to support our growing equestrian community. Now, Autumn wouldn't be complete without a cable knit and padded Gilet. Layer up this Autumn with the perfect staple. Available in a variety of colours and set to turn heards, our organic cotton cable knits are just fantastic for those wet/windy days where the weather hasn't quite decided what it is doing. You can pair a cable knit or a gilet with anything, no matter if you are on the yard or heading out for the day for a stroll around the Arboretum. 🌳🍂🍁 Our Growing Wolf Pack Our experience at the Burghley International Horse Trials was filled with unforgettable moments, connections, and enthusiasm. We are thankful for the unwavering support of our customers and the opportunity to showcase our products. With upcoming events like the Gatcombe Park Horse Trials and our soon-to-launch Autumn/Winter collection, the excitement never fades. We appreciate all of you being a part of our journey and eagerly anticipate seeing you at our next event!

This summer, Wolf London proudly stepped into the heart of British equestrian culture, showcasing our signature style at two of the season’s most prestigious events: The ‘Cowdray Polo Gold Cup’ and the  ‘Agria Royal International Horse Show’ at the Hickstead show ground. From the refined energy of the polo fields to the grandeur of the show rings, we were thrilled to meet new customers, reconnect with loyal supporters, and see our timeless pieces embraced by riders, spectators, and style aficionados alike. 🏆 Celebrating Champions & Craftsmanship At Cowdray, the 2025 Gold Cup was claimed by La Dolfina/ Scone, whose precision and power in the ring echoed the elegance and discipline we admire in the sport with a final score of 9 - 8 against Kazak. Meanwhile, Hickstead crowned Robert Whitaker as the winner of the King George V Gold Cup, a triumph that added yet another accolade to the ‘Whitaker’ name. These victories weren’t just sporting milestones, they were moments that reflected the relentless determination and graft the competitors demonstrate to reach this advanced level.  🎠 Inside Hickstead: A World of Equestrian Excellence The ‘ Royal International Horse Show’ is a six-day celebration of equestrian sport, held at the iconic All England Jumping Course in West Sussex. Visitors are treated to world-class show jumping, including the Queen Elizabeth II Cup and Nations Cup, alongside showing classes, dressage and carriage driving. From the elegance of miniature horses to the drama of the Eventers’ Challenge, Hickstead is the epitome of tradition, competition, and style making it the perfect setting for Wolf London’s refined aesthetic. Come with us to the RIHS 2025 🎩 Polo & Timeless Style: A Natural Fit Polo, with its roots in ancient Persia and its evolution into a sport of kings, embodies a legacy of grace, power, and prestige. It’s heritage aligns seamlessly with Wolf London’s design philosophy where ‘Classic, Signature and Timeless’ pieces to suit you, meets the epitome of luxury British style. We hand select and meticulously test all our materials to come together to create pieces that feel both storied and modern. Just as polo has remained a symbol of timeless sport, our collections continue to honour tradition while embracing contemporary elegance. 🎪 Work Ethos: Stand Design When you start a brand, no one prepares you for the amount of work you have to put in and how to decorate a stand, as rewarding as it may be. We have come a long way from just two pieces back in January 2024 to our very first stand at Beaufort Festival of Polo in June just 6 months later with our first 5 products proudly on display. Fast forward to Cowdray Polo where we had 45 on display and a staggering 49 by the time we exhibited at Hickstead.  Talk about growth! This year seen us really elevate how we display our products and decorate the stand with our new wooden boards, vintage trunks and country carpets to take us to the next level. What most people don’t see is the effort that goes into unloading the lorry and carry the wooden boards, carpets, products and tables out to create this look, often by yourself when you start a brand. It is no easy feat. But it makes everything all so worth it when we hear your love for the brand and seeing you leaving the stand with your Wolf London shopping bags! I had a vision for where I wanted to be with my products and how they were displayed, and we are getting close but there is more to do in order to elevate our stand to even greater heights. If starting this company has taught me anything, never give up and never settle for less than the best. This is key to building success from my perspective, make excellent, built to last products and match that to the brand’s stand or store design and you will go far. I have loved every moment of this journey and cannot wait to tackle the exciting journey for the years ahead.  Regards, Andre Gardiner Founder Wolf London.

We have all been there, the morning of your competition that you and your horse have been working tirelessly towards and the excitment soon shifts to nerves, anxiety and negative thoughts.   Everybody handles these emotions differently, and over time you develop your own strategies that help put these feelings on the backburner allowing you to crack on with the job in hand. Here, at Wolf London, we have compiled some tips and tricks we have used to help combat those pre-competition jitters!   Plan Ahead Firstly, plan ahead! Allow yourself plenty of time on the day of the event by getting organised the day before.   -           Make sure your tack is cleaned, organised and in your lorry or car ready to go. -           Have your route to the event established and leave in plenty of time to get the lay of the land and to walk the course, etc. -           If you are getting into the groove with some dressage, make sure you are happy with your test, ideally already ridden out and any questions you have are answered by your trainer. Remember, no question is a stupid question, and your trainer will always want you to be asking for advice, as this is the best way to learn and develop understanding. -           If you can (and your horse doesn’t make a point of wrecking them in the stable) plait up the night before as this can be a huge inconvenience when you are under pressure.   By making these preparations the day before, it will inevitably result in a massive reduction in stress and anxiety on the day that you just do not need. The day of competition should run like clockwork enabling you focus on yourself and your horse’s performance, putting into action all you have learnt in lessons and give you an edge on the day.   Know your gear! This may seem like a trivial concept, however, trusting the equipment that you are using on the day will have a significant impact on your perspective on the day and will be one less thing to worry about. For example, don’t change your bit on the day of the event or make any dramatic changes to your tack set up, even down to the clothes and boots that you are wearing. It is important that you have ridden in the tack and your competition clothes or equipment at least a couple of times prior to a competition so that you don’t experience any last-minute hiccups that may scupper your positive outlook. As Tom Rowland recently said to us, (one of our brand ambassadors, who has recently ranked 7th in the 2024 Badminton horse trial... may we add) ‘I could never wear new breeches before an event, I need to know the product and how it feels before I wear them at an event’. This may sound like common sense, but it has the potential to raise your anxiety levels if a piece of equipment does not provide what is needed on the day.   Be optimistic You and your horse have worked too hard in training to be let down by your negative thoughts and the ‘what ifs’. You are most likely attending the event because you have done the hard work, you know you have the capability, so get out there and do what you are there to do! Replace the ‘what ifs’ and the ‘that is a tough course’ for, ‘we can do this’, ‘let’s have fun’, ‘we are going to smash this’. These positive affirmations will see you through and will affirm what you already know. The bond between horse and rider is a force to be reckoned with, you have what most athletes in other sports do not have, your best friend, a partnership that you are facing the challenges with, embrace this, you are a dynamic duo!   Look after yourself Most likely, you have ensured your horse has everything it may possibly need the night before, he or she has enjoyed their delicious (most likely, expensive) dinner, they have plenty of hay and water and have been tucked up nice and early, ready for a good night’s sleep. Make sure you are doing the same. You will not be doing yourself justice on competition day if you have not had enough sleep and you have not had a decent dinner and breakfast. So have a relaxed evening, eat your greens and get to bed to ensure you get a good 8 hours. You want to feel refreshed and ready to seize the day! A lack of sleep leads to a poor attention span, as well as a reduced ability in learning and processing. A lack of sleep has been compared to introducing effects that are similar to being drunk, such as slowing down thinking and reaction time, which of course is integral when learning a show jumping course and being on the ball when in the ring.   Your nervous, that is okay!   Remember, regardless of tips, tricks and strategies. It will always be inevitable that no matter what your level, you are going to experience some nervous jitters. You can bet your bottom dollar that no matter if you are competing at your local ODE or a 5* BE event, you will not be the only rider in the warmup feeling these emotions, it means a lot to you that you are reaching your goals and succeeding, so recognise that you are nervous and think ‘that is okay’ move forward, think your positive thoughts and shift your focus on the job in hand.   Breathe! When you are anxious or nervous, it is a common symptom of anxiety that you will experience a shortness of breath (dyspnea), as a deal of studies have shown. Anxiety is a natural response to fear, and this is sometimes known as the fight or flight response. Your body reacts in a physical and mental capacity to prepare you to fight or to run in a potentially threatening situation. Of course, with anxiety you may not be running for your life, but your body can react as such as a natural survival mechanism. When you are beginning your showjumping course, 9 times out of 10 they will be playing music. So, as you are cantering round, focus on your breathing, zone into the music and even sing along, this will naturally regulate your breathing and will be more likely to shift your focus from your nerves and will calm your mind so that you can concentrate on getting a clear under your belt!   Overall, nerves can be your biggest enemy on the day of an event. Whilst these feelings are normal for athletes at all levels, there are ways to manage these emotions and the points we have highlighted above are just a handful that we have compiled together. Just remember, you and your horse are super talented, you would not have entered the event if you and/or you trainer did not think you are ready, so go out there and smash it!   Wolf London aims to be the catalyst for positive change within the equestrian industry, we pride ourselves on promoting inclusivity and providing accessible clothing for men in the industry, an example of which is our Men's Signature Alpha Breeches. whilst we have our Signature unisex hoodie available to both men and women, we will be introducing some new lines this summer, so keep your eyes peeled for updates… get hyped! Regards, Wolf London   References:   Worldathletics.org Sleepfoundation.org Healthline.com

We would now like to officially introduce, Tom Rowland as our sponsored brand ambassador! We wanted to pick someone close to our home and hearts for whom we have been tracking and following their journey for a while, someone that would work with Wolf London and grow with us, knowing the struggles of obtaining quality products, tailored to men in the equestrian industry. We picked Tom not only because he is an incredible athlete, but he is also an inspirational role model and coach to so many. He encompasses and shares the values Wolf London is proud to uphold. Tom has ridden at 5 stars x10 times now, 3 of which were at the famous Badminton Horse Trials. Despite the retirement of Possible Mission, known as Hunter who gave him his first shot at Badminton back in 2019, Tom aims to ride at Badminton on Dreamliner after qualifying at Blenheim Palace in 5th place, and with KND Steel Pulse who Tom has had for almost nine years (since a 3 year old). Finally, at the top of his string he also has Quintilius who is aiming for the German 5* Luhmühlen in June. Tom Rowland: “Like Wolf London founder Andre Gardiner, I grew up in the Minchinhampton area of Gloucestershire, influenced by similar people such as the Pony Club District Commissioner Julie Crew. Local events such as Badminton and Gatcombe inspired me when I was young; to now be competing at these events as a regular face on the international 5* eventing circuit is a dream come true. The next step in my career is to push towards Team GB selection and world class results at the top end of 5* leaderboards. I’m excited to have these aims with the support and association of Wolf Clothing. There has long been a gap in the market for quality, affordable, accessible men’s equestrian clothing. Thank you, Wolf, for recognising and addressing this. Their products are comfortable, breathable and well fitted - essential when in the saddle. Their smart and modern designs give me the confidence to perform to my maximum knowing that I’m well dressed with a sense of professionalism and style too”. Here at Wolf London, we are extremely proud to support Tom in his future career, supplying him with quality products to elevate his performance while riding and supporting him on his journey as we grow as a brand. The rationale behind our debut products It was important for us at the very start of our venture to begin our product catalogue with garments that are genuinely useful and solve a problem. The products we have produced are the result of in-depth market research, our own experience and age-old requirements that the rider seeks. This is why we have created the Men’s riding breeches and our signature unisex hoodie. Our products are priced realistically but reflect the quality and longevity that the products will offer. The Men’s Alpha Winter Riding Breeches & Signature Unisex hoodie This was a simple need within the equestrian industry that was just not being fulfilled. You could not find a pair of men’s breeches that meet the comfort, style, fit and aesthetic that most men require. There is nothing worse than riding in uncomfortable jodhpurs or breeches. It completely ruins the experience for me, and I know for most people. That is why we have invested in ensuring our breeches are warm using a fleece lined leg, and water-resistant coating. In the Great British weather, you can never predict the rain and it is typical, no matter how much you can plan your day and scan the weather apps, you will always manage to start riding just as the rain sets in! Now that the warmth and water resistance was sorted out, we had to think about the durability that us equestrians look for in our breeches and leg wear. You simply cannot afford to be wearing tight and rigid leg wear when riding, especially if you are jumping fences or out on the cross country. If the rider’s movement is restricted it will ultimately affect the general performance of the partnership. It is important that the rider can move with the horse and can utilise their aids with ease. This is why we have created our breeches with 4- way elasticated stretch and Wolf patented silicone knee grip patches to allow better security within the saddle. Afterall, we spend enough on lessons and training so investing in a quality pair of breeches is a small price to pay for a boost in performance. The Unisex Signature Hoodie We had a clear vision as to what objectives the hoodie needed to meet. We wanted to create a hoodie that could be used during all seasons, it needed to be stylish but functional. This is why we have created the hoodie with a weight of 460gsm, soft inner lining, true body fit and elasticated cuffs. The hoodie will keep you warm during the chilly spring and summer mornings and add an extra layer during those bitter winter mornings. Whether you have night out booked in the diary, heading to the pub straight after riding or would like a smart layer when training, our signature hoodie will tick the boxes. We have started with a dark navy base colour, not only to tie in with our brand theme, but will be less likely to show any dirt or grime that may find it’s way on your clothes from the yard. No one will even notice! Moving into 2024 and beyond... We have an exciting year planned with new product launches. However, we are always open to constructive criticism and suggestions. If you would like to share any thoughts or feelings, we would love to hear from you! Our inbox info@wolflondon.com is the place to send this through! Regards, Andre - Founder