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- Shop the new Wolf Equestrian Riding Collections at the LIHS!
The winter season is fast approaching, and with it comes one of the most anticipated shopping events of the year: our Black Friday Sale . This year, we are thrilled to offer discounts of up to 60% on select lines , giving you the perfect chance to refresh your wardrobe and gear up for winter with Wolf Clothing. From our designer range of Signature Heavyweight Hoodies to our indulgent luxury quarter zips, revolutionary men's riding breeches and thick ladies riding tights, there will be something for everyone in the Black Friday Sale! Alongside this, we are excited to announce our return to the London International Horse Show, where we will showcase our latest winter collections. From indulgently soft knitwear to stylish faux fur accessories, there is something special waiting for everyone. Black Friday Sale with Up to 60% Off Select Lines Black Friday is the ideal time to grab high-quality items at unbeatable prices. This year, we have carefully selected a range of products to include in our sale, with discounts reaching as high as 60%. Whether you are looking for cosy winter essentials or stylish everyday wear for the festive season, you will find great deals across multiple categories: All Riding Products - 20% OFF Hoodies - 40% OFF Quarter zips - 40% OFF Jewellery - 10% OFF Tee's 60% - OFF Jeans - 60% OFF Caps - 40% OFF Crewnecks - 40% OFF Cable Knits - 40% OFF Selected Lines Our sale will run for a limited time only (24/11/25 - 01/12/25), so mark your calendar and prepare to shop early for the best selection. Keep an eye on our website and social media next week! Wolf Equestrian Riding Collection will be returning to the London International Horse Show with even more! We are proud to announce that we will be returning to the London International Horse Show again in 2025. We will be on the Treehouse Sporting Colours Stand, opposite Holland Cooper for the second year running. This event is set to be a huge highlight for Wolf London Clothing because we are thrilled to launch our new equestrian clothing lines. This event will offer a unique opportunity to see our newest collections in person, before they are online and experience the quality and craftsmanship first hand. At the show, you can expect: Our NEW winter collections from Roll Necks, Fleeces, Faux Fur Coats and Hats. Our NEW Men's and Ladies Equestrian Competition Riding Shirts available in 3 colour choices and two distinct styles. Of course, all our essentials from cable knits, to quarter zips and your everyday staple of Horse Riding Competition wear will be on display. If you can't make it to the LIHS, why not shop our new Wolf Equestrian Riding collection? Click each picture to pre-order from our new range whilst stocks last. The Autumn/ Winter Collection This winter, comfort meets style in our new Tundra Fleece Crewneck Jumpers and super soft Hudson Bay Roll Neck Cable Knit Jumpers . Crafted from premium organic cotton and/or polyester, these pieces are designed to feel soft against your skin while providing warmth and durability on those cold, crisp days. Our cable knit pattern is timeless and made to rival any Ralph Lauren Cable Knit Jumper, making these sweaters versatile for both casual and evening wear. Priced at only £60, you won't find a better product for the money that offers style and timeless design. Our new roll necks are perfect for those days that you don't want to wear a hat and scarf but still offer that extra warmth and to protect against the cold winter air. ❄️ Key features include: Soft, breathable fabric that keeps you comfortable all day but warm. Classic crewneck and roll neck designs that suit various layering styles. Winter Colour options to fit the time of year. These jumpers pair beautifully with jeans, skirts, or tailored trousers, making them a staple for your autumn/ winter wardrobe. Whether you are heading to the office or enjoying a weekend outing, this collection offers both function and fashion. If a cable knit jumper isn't for you, our unisex fleece jumper range will keep you even hotter and they are so cosy at 500 GSM to lounge around the house or head into the city without a coat during those cooler days. New Faux Fur Hats and Gloves for Winter To complement our knitwear, we are introducing a new line of faux fur hats and gloves. These accessories combine warmth with a touch of luxury, perfect for chilly days when you want to stay cosy without compromising on style. Highlights of this collection: Soft faux fur that mimics the feel of real fur while being animal-friendly. Variety of styles including beanies, faux fur hats, and faux fur gloves. Colours that coordinate with our knitwear for a cohesive winter look. These accessories are lightweight yet insulating, making them ideal for outdoor activities or city strolls. They also make thoughtful gifts for friends and family who appreciate quality winter gear. Shop the full range of our Hats below: Plan Your Winter Wardrobe Take advantage of the sale to stock up on essentials and discover new favourites. Visit us at the London International Horse Show and Cirencester market to see the collections in person and enjoy exclusive offers. Stay warm, look great, and make this winter your most stylish yet. Cable Knit and Fleece Jumpers : Perfect for layering during colder months. Faux Fur Coats and Jackets : Jackets and coats designed to keep you warm without sacrificing style. Accessories : Gloves, hats, and scarves to complete your winter look. Find us opposite the Holland Cooper on the Treehouse Sporting Colours stand at this years London International Horse Show 2026!
- Wolf London Clothing at Badminton International Horse Trials!
A significant moment for any clothing brand as Wolf London attended Badminton International Horse Trials for the very first time in collaboration with the 'TreeHouse Sporting Colours' stand. During the event, we launched our latest collection of Cable Knits and brand new Tees, met with Tom Rowland and Tom Bird Eventing. This annual event, known for its challenging x-country and competitive spirit, was the ideal backdrop for showcasing our new summer styles. Connecting with both new and existing customers, as always, the highlight of the whole experience. Of course we were incredibly proud to be supporters of Tom Rowland and Tom Bird who were a pleasure to watch, bounding round the rolling hills of Badminton Estate. The atmosphere was electric. We were thrilled to witness Tom Rowland finishing on an impressive 12th place, demonstrating the hard work and skill he brings to the sport, while Tom Bird completed his first ever Badminton and achieved a remarkable clear cross country round. Their dedication mirrors our brand's values and further adds to our pride in partnering with them. As mentioned, we had the pleasure to meet so many new customers and reconect with old customers, and it was truly a fantastic moment to see sp many rider's wearing our 'White Rowland Competition Breeches' in both the dressage, show jumping and cross country phases. We managed to snap a quick pic of Dan Jocelyn on the way to his dressage test. Check it out below: Latest Arrivals: Stylish Clothing Offerings for Summer available at Badminton International Horse Trials As excitement filled the air, our new Cable Knits and Tees captured attention. These pieces are designed with the active horse rider in mind but also to fit your lifestyle to bring some sophistication to your summer wardrobe. Our Tee's are the perfect weighting, they are not wafer thin or too thick, and combined with the indulgently soft feeling, they are just right for whatever the day might bring. We also introduced our ladies' riding tights in classic white and navy colourways. These highly versatile tights are perfect for training sessions and competitions, offering style while embracing functionality. With a four-way stretch, they provide freedom of movement, essential for even the most demanding rides. Not forgetting our brand new ladies baselayers which are truly of incredible quality. One standout piece was our mint green quarter zip, which, no doubt, turned heads on cross-country day. This vibrant colour adds a refreshing pop and can be styled with any colourway. We swapped out our metal toggle and replaced it with a brown toggle, adding a different take to our beloved 'Minchinhampton Quarterzip'. Meeting Riders and Shoppers at Badminton Horse Trials Badminton is special for our founder, Andre Gardiner. After attending for the last 20 years to shop and witness the incredible talent of riders, being there as a vendor offered a unique perspective. Engaging with passionate horse riders and sharing our love for equestrian sports was truly heart warming. We had the chance to chat with Tom Rowland and Tom Bird about more than just our brand. Both shared valuable insights into their preparation for such a demanding competition. They emphasised the importance of a tailored training regimen and mental readiness, reinforcing the dedication required to succeed in equestrian sports. Exclusive Insights from Tom Rowland and Tom Bird our Brand Ambassadors at Wolf London Clothing In our discussions, we learned about our ambassadors’ favourite products, and it was rewarding to hear their enthusiastic feedback. They emphasized how our attire enhances their riding experiences, focusing on functionality without sacrificing style. Tom Rowland praised the comfort and durability of our riding breeches, expressing how long they last and how good the fit/ flexibility is. Tom Bird picked our grey Alpha Breeches as his favourite item, and how he really wanted to work with the brand given there is such a gap in mens riding clothing. A Memorable Experience at Badminton Being at Badminton this year was not just about launching over 25 new products; it was a celebration of community. Equestrian enthusiasts gathered from everywhere, creating a familial atmosphere. The support and camaraderie among riders, fans, and vendors made the entire experience unforgettable. Every moment felt special. From the competitive energy on the cross-country course to engaging with our customers, we felt inspired. Watching riders tackle the challenging course highlighted the immense dedication required in equestrian sports, reflecting the commitment we put into our clothing line. As we closed after a rewarding day, the buzz surrounding our brand left us excited for what lies ahead. The positive feedback on our new arrivals confirmed that our vision for modern horse riding apparel resonates with both seasoned riders and newcomers alike. Looking Ahead: What’s Next for Wolf London Clothing? Reflecting on our experience at Badminton, we eagerly anticipate next year’s event. Meeting more passionate riders and unveiling new collections fills us with excitement. Our presence at the Badminton Horse Trials is solidified, and we can’t wait to return with even more innovative styles for our customers. Be sure to visit us at the treehouse sporting colours stand in 2026! We are committed to developing fashionable and functional riding apparel that empowers horse riders in their passion, and we can't wait to launch our new women's riding breeches next year. In summary, our experience at Badminton this year has reinforced our commitment to providing quality products that enhance the equestrian experience. We’re excited to have launched new offerings and celebrated our ambassadors' amazing accomplishments. With every event, we grow closer to our community, and we look forward to the adventures that await in the future! We invite you to explore our new summer collection and join us in celebrating the spirit of Badminton – a tribute to equestrian sports, style, and community. We look forward to seeing you next year!
- Memorable Moments at Burghley International Horse Trials and Gatcombe Park highlights 2025 with Wolf London Clothing!
The Burghley International Horse Trials, a highlight in the equestrian's calendar, this year, exceeded expectations and Wolf London's Clothing debut at the prestigious event. Attendees experienced excitement, connection, and a strong sense of community as we showcased our products at the 'Treehouse Sporting Colours' Stand. The event was a wonderful chance to engage with passionate customers and celebrate the accomplishments of our Brand Ambassador, Tom Bird, riding two horses as the youngest rider to compete for the third year running. 🙌 Throughout the weekend, we were delighted to reconnect with both new and familiar faces. Nothing could have prepared us for the sell out we seen in most sizes of our Signature Black Sports Polo T-shirts and our ladies white & navy riding tights . Speaking with and having our customers try on our gear, commenting on the thickness and quality feel was incredibly rewarding. Best Seller of the week was by far our Signature Black Polo Sports top. We are working hard to re-stock in the sold out sizes and will be sure to update you once we have replenished stocks! P.S Keep an eye out for brand new colourways next year! Get the Look: Tom Bird's Competition Attire & Results White Rowland Competition Breeches & Alpha Base Layer At Burghley, Tom wore our White Rowland Competition Breeches and Men's Base Layer , which perfectly balanced style and functionality for the competition's intense cross country track. The breeches are designed for optimal comfort and performance, helping riders focus on their riding without distractions. Riders often praise them for their flexibility and breathability, which helps enhance overall performance during competitions. Our products are crafted with modern riders in mind, allowing them to perform well while looking great. Tom’s choices showcased this perfectly, emphasising how quality gear can make a lasting impression. Tom Bird's performance was one of the event's highlights. Riding with poise and discernment, not only displaying his talent but also the quality of our gear on a grand stage. Tom took two horses this year, 'Rebel Rhyme' and 'Jasper'. This alone is such an achievement to get two horses to qualify at this level of competition. Tom completed the round on 'Jasper' with a just few time faults and a pole in the showjumping phase - a great result for their first Burghley as a pair. Tom completed the course, gaining 51st/86th position and we need to remind ourselves, Tom was the second youngest rider competiting at this great event. From one Tom, to another - Tom Rowland & Henry Stopped by at Burghley Tom Rowland also popped by wearing our classic Minchinhampton Quarterzip and Henri styling our Black padded Gilet. Tom was competing in the 5 year old classes this year to gain more exposure and experiences for their first big venues and the crowds. Watch this space, as I am sure in no time at all we will see one of these horses at a five star near you soon. 🧐 Tom styles our Classic Minchinhampton Q'Zip, whilst Henry wears our Black padded Gilet Collaboration with Wolf's Tavern It will come as no surprise that when a local pub and tavern in london named, 'Wolf's Tavern' asked us to design them some new staff uniform, we said YES! You may have seen my recent story where I explained how I started the brand, where the name came to fruition and what our focus would be. This is what attracted Parys, the owner and manager of the tavern near Canada Water in London. Parys launched the Wolf's Tavern earlier this year after completely redecorating and sourcing fresh, quality ingredients. Their signature dishes being fresh pizza's and the sunday roasts which are to die for. Have you ever had a pear and walnut topped Pizza? We hadn't until we visited the Tavern, and our minds were blown! Below you can see some of the pizzas 🍕 on offer and the uniform we have created for the staff! Frampton Country Fair - The weather wasn't on point - but we loved every minute of it. After Burghley, we proudly showcased our range at this years very wet Frampton Country Fair ⛈️. We had a great time meeting and speaking with the local farming and equestrian communities, Most being loyal visitors of the event year on year. Our stand was located adjacent to the main stage, giving us prime location to take a peek at the many different events and displays, including Camel racing! 🐫🐫🐫🐫 What is a trade show without a little hicup!? During set-up another trader's marquee blew over and crushed our Gazebo, luckily no one was hurt. It was not what you wanted to hear at 4pm on a Saturday but we made it down to Attwools Camping on the A38 in Gloucestershire, grabbed a new tent and we were set up again by sunset! 💪 WOW - Gatcombe P ark Horse Trials with a visit from the Princess Royal!👑 This time last year we were at Blenheim Palace International Horse Trials with the Wolf London stand. This year, we were pleased to sponsor Gatcombe Park Horse Trials and were thrilled to have attended with our stand! Gatcombe Park is infamous for its striking scenery and exciting contests. The event has been enjoyed by generations and has always been a fantastic challenge for all horse and rider combinations. Our Founder, Andre Gardiner, won this event 2 years ago riding Lisaleen Boy (Elvis between you and me) in the 80cm class. Competing against Tom Woodwood and Tom Mcewen to name but a few riders. We enjoyed a fantastic weekend of competition and it was so great to spend our first time at this event, as a brand . To top it all off , 'Harry Meade' and 'HRH Princes Anne' even popped by on the Sunday! New Autumn/Winter Collection With the onset of a new season, we are excited to unveil our upcoming Autumn/Winter collection . This new line will continue to feature stylish and functional clothing, including cozy fleece jumpers in new colourways , warm rollneck cableknit jumpers , and faux fur gilets & coats that are perfect for those colder months. We focus on providing high-quality apparel that meets the needs of riders on and off the saddle, for any event. Additionally, we are thrilled to collaborate with Wolf's Tavern in London . Our products will feature customized designs on T-shirts available in their establishment and for their staff. This partnership not only expands our reach but also supports local businesses. We are excited to see our designs come to life and hope to share them with you very soon! We have have also started designing and testing our new mens & womens equestrian range from our new compression fabric ladie's breeches and ladie's & men's competitions shirts, with our new men's compression fabric GP breeches due for launch this Christmas to New Year. We are adding over 8 new products to support our growing equestrian community. Now, Autumn wouldn't be complete without a cable knit and padded Gilet. Layer up this Autumn with the perfect staple. Available in a variety of colours and set to turn heards, our organic cotton cable knits are just fantastic for those wet/windy days where the weather hasn't quite decided what it is doing. You can pair a cable knit or a gilet with anything, no matter if you are on the yard or heading out for the day for a stroll around the Arboretum. 🌳🍂🍁 Our Growing Wolf Pack Our experience at the Burghley International Horse Trials was filled with unforgettable moments, connections, and enthusiasm. We are thankful for the unwavering support of our customers and the opportunity to showcase our products. With upcoming events like the Gatcombe Park Horse Trials and our soon-to-launch Autumn/Winter collection, the excitement never fades. We appreciate all of you being a part of our journey and eagerly anticipate seeing you at our next event!
Other Pages (11)
- Wolf London British Country & Equestrian Clothing
Wolf London Clothing offers British designer country clothing inspired by the Cotswolds, casual luxury clothing for the City and refined equestrian clothing. Discover our designer quarter zips, tees, crewnecks, jeans, and cable knits in organic cotton. Our equestrian range of men’s breeches and women’s riding tights or breeches deliver style and performance with every stride. Our collection delivers new meaning to Luxury British Design and our Signature British made clothing is made in England. WOLF LONDON Luxury British Design SHOP MEN SHOP EVERYTHING SHOP WOMEN Extended Christmas Returns until 31st January Wolf London Clothing - Luxury British Country & Equestrian Fashion Wolf London Clothing creates luxury British country and equestrian apparel for men, women, and children. Rooted in equestrian heritage, our collections blend timeless style, refined design, and everyday performance - perfect for the yard, saddle, or countryside. Explore our Classic, Signature, and Timeless ranges, from British‑made T‑shirts and jackets to country staples including crew necks, quarter‑zips, cable‑knit jumpers, and equestrian essentials. Our equestrian clothing — breeches, riding tights, competition shirts, and base layers - delivers elegance and durability, crafted for life both in and out of the saddle. Discover the Equestrian story behind Wolf London here: Our Journey XMAS HAMPER Faux Fur Hats QUARTER ZIPS Jewellery Hats Quick View Faux Fur Lined Moonlight Grey Tundra Faux Fur Gloves Price £25.00 VAT Included Add to Cart Quick View Faux Fur Lined Arctic White Tundra Faux Fur Gloves Price £25.00 VAT Included Add to Cart Quick View Beanie Signature Navy Wolf Beanie Hat Price £20.00 VAT Included Add to Cart Quick View Faux Fur Lined Unisex Candy Floss Pink Tundra Faux Fur Hat Price £25.00 VAT Included Add to Cart Quick View Faux Fur Lined Unisex Clotted Cream Tundra Faux Fur Hat Price £25.00 VAT Included Add to Cart Quick View Faux Fur Lined Unisex Arctic White Tundra Faux Fur Hat Price £25.00 VAT Included Add to Cart Quick View Faux Fur Lined Unisex Moonlight Grey Tundra Faux Fur Hat Price £25.00 VAT Included Add to Cart MEMBERS SAVE 10% OFF OF ANY FIRST ORDER. 1st ORDERS RECEIVE A 15% VOUCHER. FREE DELIVERY ON ALL UK ORDERS OVER £75 UK Delivery £5.99 EU DELIVERY Incl Tax £5.99 Worldwide Incl Tax £9.99 CONTACT US WITH ANY QUERY, BIG OR SMALL. EMAIL: info@wolflondon.com KEEP UP WITH US ON OUR SOCIALS. Where Wolf Meets Equine SHOP EQUESTRIAN Join the WOLF PACK Join the Wolf Pack and from time to time we will send you exclusive deals as our subscriber, our latest blogs and newsletters. Unsubscribe at any time. You will also receive a voucher for 10% off of your 1st Wolf London purchase. A voucher code to use across our entire range will be sent to you! (Please check your junk mail if you don't recieve a 10% discount code) . Enter your email here Sign Up Thanks for submitting! Our Mission Our Packaging At Wolf London, whether you are ordering online or buying from us at an event, your shopping experience is really important to us. We stand out from other brands with our signature magnetic boxes and ribbon bags, with each item wrapped in tissue paper to elevate your shopping experience. Our Objective Join us in our mission to bring unparalleled quality and 'Luxury British Design'. Discover Wolf London's Classic, Signature and Timeless pieces to suit your lifestyle. Our range is crafted with the finest materials and includes British Made garments or leather products in support of delivering on our promise to bring back british manufacturing. Built to last Utilising revolutionary materials and focusing on fit as well as function, our purpose is to redefine your designer clothing style. We use premium materials and organic cotton throughout all our lines to ensure our products stand the test of time, wash after wash. RATED 'EXCELLENT' ON TRUST PILOT Have you supported us in delivering against our mission and are a part of our journey? Leave us a review on GOOGLE or TRUSTPILOT below: GOOGLE REVIEWS TRUST PILOT REVIEWS SHOP OUR MENS DESIGNER EQUESTRIAN RANGE Men's Breeches Mens White Rowland Competition Breeches View Details SHOP EQUESTRIAN Men's Breeches Men's Alpha Riding Breeches View Details
- Contact | Wolf London | Equestrian Riding Clothes | UK
For all your inquiries or questions, please reach out to Wolf London. Our dedicated team is here to assist you with any information you require. Connect with us today for prompt and reliable support regarding our services, products, or any other issues. Your satisfaction is our priority! Contact Wolf London Need to contact us? Fill in the form below and a member of our team will be in touch. First Name Last Name Email Subject Leave us a message... Submit Thanks for submitting!
- Our Brand Ambassadors | Wolf London | Horse Riding Clothing
Wolf London Clothing Brand Ambassadors compromise of Tom Rowland Eventing, Jake Reynolds owner of Fivale Equestrian, Julia Selinger from Ride Every Stride, Dr Kate Rowe from Invisiline, Joe Fernyhough owner of Calcourt Equestrian, and Tom Bird Eventing. Sponsorship and Good Causes Do you believe you have what it takes to become a brand ambassador for Wolf London? Are you involved in a charitable event or cause that requires support? Our Brand Ambassadors Our Founder and Director Andre Gardiner, a keen equestrian rider himself, has focused on selecting brand ambassadors that align with our core values. Lets meet the current line up below... WL Sponsored Brand Ambassadors Tom Rowland Like Wolf London founder Andre Gardiner, I grew up in the Minchinhampton area of Gloucestershire, influenced by similar people such as the Pony Club District Commissioner Julie Crew. Local events such as Badminton and Gatcombe inspired me when I was young; to now be competing at these events as a regular face on the international 5* eventing circuit is a dream come true. The next step in my career is to push towards Team GB selection and world class results at the top end of 5* leaderboards. I’m excited to have these aims with the support and association of Wolf Clothing. There has long been a gap in the market for quality, affordable, accessible men’s equestrian clothing. Thank you Wolf for recognising and addressing this. Their products are comfortable, breathable and well fitted - essential when in the saddle. Their smart and modern designs give me the confidence to perform to my maximum knowing that I’m well dressed with a sense of professionalism and style too. Dr Kate Rowe Kate is a determined 4* event rider aiming for big things this season but because she embodies what a true equestrian is about. Grit and determination has landed Kate's successes and she has an inspring story to tell! Kate had to train to become a dentist over many years and is still working to fund her future career as a top event rider. Kate started riding at the age of 7, having non-horsey parents meant that she had to be keen and organised to show them that she could look after a pony, she attended her local pony clubs in Cornwall, where she grew up, and then started eventing in her late teens. During her degree and training, she rode and competed other people’s horses. Once qualified as a dentist, Kate bought her own 4 year old and then over the last couple of years, she has filled more of her stables. Kate later moved into orthodontics and started her own company 'Smile Design', using Invisalign, whitening and composite bonding to improve smiles, covering 5 practices in Cornwall, Devon, Bath, Bristol and Gloucester. During Kate's journey, she was recognised as Best Young Dentist UK Finalist, and has the experience of a Diamond level Invisalign provider! Kate runs a small yard near Tetbury with her 5 horses that she has produced, including her longstanding 4* horse, a 6yo, 5yo and two 4yos for this season. Kate's aim for this year is to to complete one or two 4*L formats and therefore gaining a 5* qualification. You can expect to see Kate at Blenheim and Millstreet. Kate's journey shows true dedication to this sport and we are delighted to have Kate and her stunning horses as a part of the Wolf London Pack and wish her the very best this eventing season! Tom Bird Tom Bird is a 22 year old event rider. Riding horses has always been a massive part of my life, my mum evented to Advanced level and my parents now run a riding school in the Cotswolds. This is where the obsession started, to the point where the first sentence my mum rememebrs me saying was "mummy I want a pony please", and I've never really stopped loving it since! It has been a journey filled with highs and lows but one I have enjoyed every step of and am looking forward to seeing what the future holds. Being First Reserve for the Pony Europeans on a pony I produced from scratch was a massive achievement and then to finish 3rd individually and part of the winning team at the National U18 championships in 2019 was another highlight. The biggest achievement of my career though producing a horse from the hunt field to being 2nd in the U25 Championships at Bramham with the only Double Clear and then going on to be the Youngest competitor at Burghley and to complete just made the whole year one to remember! Long term I have the same aims as every young event rider, to win the Rolez Grandslam and to represent Team GB at the Olympics but for now I will keep working to be the best I can and see where that takes me. Sadly Rebel Rhyme is out for this season but we still have exciting aims with Cowling Hot Gossip aiming for Bramham and then Burghley if he runs well there as well as some very exciting young horses coming through the levels and targetting the BYEH classes. I'm very excited and honoured to be working with Wolf London. I know Andre has devoted a huge amount of time and resources to making his dream of creating high quality, men's clothing in the equine industry a reality and I think the products they have launched prove what an incredible job he has done. For years there has been a gap in the market and it is something that was really relevant and noticeable to me as a teenage boy growing up being conscious of what I was wearing and how it looked. I can safely say that I have never seen any men's equestrian clothing that compares to the quality or look of the Wolf London range and I can't wait to see what they develop next. Joe Fernyhough In the heart of Gloucestershire, Joe Fernyhough shines as a rising star in British showjumping. As the U25 National Champion and a standout on the Podium Potential Pathway Programme, his talent is undeniable. Not just a rider, Joe breeds and produces horses for the ring, with his homebreds dominating national circuits. As a coach, he shares his expertise, shaping the next generation of riders. Joe's journey is a testament to dedication and passion, inspiring riders worldwide. Horses are in the family so I have always been around them. Although as a child I wasn’t really interested, I used to go to shows when my Dad was competing, more under duress than anything else! Around the age of 11 I started riding properly on a 12.2 called Bob. I did do Pony club (Cotswold Vale) for a few years until I went more into competitive showjumping. By 14 I had a string of ponies (only 1 we owned ourselves which was my first 14.2 called Elvis). I got sent a large variety of ponies and suddenly my father no longer had a lorry to use at the weekends as I was away every weekend competing. Mum was a top showing rider and between her and her former husband Robert they won every major title at HOYS and Royal International. Dads showjumping career would be highly influential to me, he rode for GB on his first senior team at age 18 In Aachen and Oostende on a horse called Autumatic which his father bought as an unbroken 3yr old. Autumatic took him to the top, jumping top Nations Cup and Grand Prix, winning at Hickstead, 2nd in the Grand Prix of Europe in Aachen, Munich European Championships, and then being selected for the Montreal Olympics, where he rode Bouncer to jump the best team round for 4faults (there were no clears). He generally had horses that other people had had problems with or couldn’t ride, he didn’t have wealthy backers to buy him horses so the horses he rode at top level were either sent for a reason or they were horses he’d bought from young (such as Autumatic) My best achievement is winning Nations cup team in Gorla (double clear). I was National U25 champion. I also came 4th 1.60 Gp Vejer with some of the world's best riders there Jake Reynolds & Julia Selinger Jake Reynolds, long time friend of WL founder currently owns Fivaleequestrian and is based with Joe Ferynough at their yard in Gloucestershire, who also is a part of the Calcourt Equestrian Team. Jake started riding at a young age, learning to ride and backing young horses with John and Wendy Mastin, before taking over the business. Jake has big ambitions to be a international show jumper and he is working his way up through the classes. Julia Selinger, owner and social media influence of 'RideEveryStride' also is an experience Show Jumper, gaining most of her training in Germany where she lived for several years and Abu Dhabi. Julia has recently aquired a new horse and is currently working on building a relationship in order to take her horse up through the levels. Sponsorship & Good Causes Think you have what it takes to become a brand ambassador for Wolf London? Do you have a charitable event or cause that you need help with? Contact Us Below First Name Last Name Email Subject Leave us a message... Submit Thanks for submitting!












