Thats a wrap for Wolf London at Badminton International Horse Trials!

Badminton '25' marked a significant moment for Wolf London as we attended the prestigious event for the very first time in collaboration with the 'TreeHouse Sporting Colours' stand. During the event, we launched our latest collection of Cable Knits and brand new Tees. This annual event, known for its challenging x-country and competitive spirit, was the ideal backdrop for showcasing our new summer styles. Connecting with both new and existing customers, as always, the highlight of the whole experience.

Of course we were incredibly proud to be supporters of Tom Rowland and Tom Bird who were a pleasure to watch, bounding round the rolling hills of Badminton Estate.

The atmosphere was electric. We were thrilled to witness Tom Rowland finishing on an impressive 12th place, demonstrating the hard work and skill he brings to the sport, while Tom Bird completed his first ever Badminton and achieved a remarkable clear cross country round. Their dedication mirrors our brand's values and further adds to our pride in partnering with them.

As mentioned, we had the pleasure to meet so many new customers and reconect with old customers, and it was truly a fantastic moment to see sp many rider's wearing our 'White Rowland Competition Breeches' in both the dressage, show jumping and cross country phases. We managed to snap a quick pic of Dan Jocelyn on the way to his dressage test. Check it out below:

New Arrivals: Stylish Offerings for Summer

As excitement filled the air, our new Cable Knits and Tees captured attention. These pieces are designed with the active horse rider in mind but also to fit your lifestyle to bring some sophistication to your summer wardrobe. Our Tee's are the perfect weighting, they are not wafer thin or too thick, and combined with the indulgently soft feeling, they are just right for whatever the day might bring.

We also introduced our ladies' riding tights in classic white and navy colourways. These highly versatile tights are perfect for training sessions and competitions, offering style while embracing functionality. With a four-way stretch, they provide freedom of movement, essential for even the most demanding rides. Not forgetting our brand new ladies baselayers which are truly of incredible quality.

One standout piece was our mint green quarter zip, which, no doubt, turned heads on cross-country day. This vibrant colour adds a refreshing pop and can be styled with any colourway. We swapped out our metal toggle and replaced it with a brown toggle, adding a different take to our beloved 'Minchinhampton Quarterzip'.

Creating Connections: Meeting Riders and Fans

Badminton is special for our founder, Andre Gardiner. After attending for the last 20 years to shop and witness the incredible talent of riders, being there as a vendor offered a unique perspective. Engaging with passionate horse riders and sharing our love for equestrian sports was truly heartwarming.

We had the chance to chat with Tom Rowland and Tom Bird about more than just our brand. Both shared valuable insights into their preparation for such a demanding competition. They emphasised the importance of a tailored training regimen and mental readiness, reinforcing the dedication required to succeed in equestrian sports.

Exclusive Insights from Ambassadors

In our discussions, we learned about our ambassadors’ favorite products, and it was rewarding to hear their enthusiastic feedback. They emphasized how our attire enhances their riding experiences, focusing on functionality without sacrificing style.

Tom Rowland praised the comfort and durability of our riding breeches, expressing how long they last and how good the fit/ flexibility is. Tom Bird picked our grey Alpha Breeches as his favourite item, and how he really wanted to work with the brand given there is such a gap in mens riding clothing.

A Memorable Experience at Badminton

Being at Badminton this year was not just about launching over 25 new products; it was a celebration of community. Equestrian enthusiasts gathered from everywhere, creating a familial atmosphere. The support and camaraderie among riders, fans, and vendors made the entire experience unforgettable.

Every moment felt special. From the competitive energy on the cross-country course to engaging with our customers, we felt inspired. Watching riders tackle the challenging course highlighted the immense dedication required in equestrian sports, reflecting the commitment we put into our clothing line.

As we closed after a rewarding day, the buzz surrounding our brand left us excited for what lies ahead. The positive feedback on our new arrivals confirmed that our vision for modern horse riding apparel resonates with both seasoned riders and newcomers alike.

Looking Ahead: What’s Next?

Reflecting on our experience at Badminton, we eagerly anticipate next year’s event. Meeting more passionate riders and unveiling new collections fills us with excitement. Our presence at the Badminton Horse Trials is solidified, and we can’t wait to return with even more innovative styles for our customers.

Be sure to visit us at the treehouse sporting colours stand in 2026! We are committed to developing fashionable and functional riding apparel that empowers horse riders in their passion, and we can't wait to launch our new womens riding breeches next year.

In summary, our experience at Badminton this year has reinforced our commitment to providing quality products that enhance the equestrian experience. We’re excited to have launched new offerings and celebrated our ambassadors' amazing accomplishments. With every event, we grow closer to our community, and we look forward to the adventures that await in the future!

We invite you to explore our new summer collection and join us in celebrating the spirit of Badminton – a tribute to equestrian sports, style, and community. We look forward to seeing you next year!